Thursday, June 19, 2008
Avoid Getting Banned by Google
In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.
So for those who are thinking of getting a long-term success with Adsense, you should not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.
Hidden texts
Filling your advertisement page with texts to small to read, has the same color as the background and using CSS for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.
Page cloaking
There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.
Multiple submissions
Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL's is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.
Link farms
Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.
Page rank for saleIf you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is ok to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.
Doorways
This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many SEO firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same content
In case you are not aware of it, search engines look at domains IP's, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.
Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites. Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.
Google Adsense and Affiliate Marketing
If you are now engaging gin online business, you may want to know what kind of methods can bring you the most revenue? Affiliate Marketing or Google Adsense? I'm going to discuss each of them in details.
Google Adsense: - It is the most common and well-known money-making model nowadays, and is very suitable for those who does not want to deal with other people. With Adsense sites, you can have a virtual passive-income that requires little maintaining.Below are the pros of Google Adsense:- They are perfect for people who run information sites that have no related affiliate product- You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.- Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.Below are the cons of Google Adsense:- They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.- These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.
Affiliate Marketing
Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to buy products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come. But can affiliate marketing make you more money then Google Adsense?Below are the pros of affiliate marketing:- A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.- With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits.- Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.Below are the cons of affiliate marketing:- You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.- Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.So which is better: Affiliate marketing or Google Adsense? The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.Here is some tips and tricks how you can do this:1. Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.2. Integrate your Adsense into the menu bars and the top of your web content.3. Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.4. Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.5. Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of money from your subscribers while giving them good content.By focusing on both affiliate products and Google Adsense, you will be able to have a successful internet business and generate hundreds of bucks every month. Good luck.