The point of this post is not to play dirty. The point is to expose a fatal flaw in the way Google Adsense does business in hopes that they will fix the problem.BackgroundWe already know there are a variety of blackhat tactics that can be used to get a competitor's site banned or penalized in Google’s search listings (e.g. spamming backlinks in bad neighborhoods, duplicate content on multiple domains, etc.).
All of these methods are off-site, meaning the webmaster has no way of stopping anyone from setting up hundreds of domains scraping his content and plummeting his SERP ranking. But what about sabotaging your competitor's Adsense account?
There is always the obvious "go crazy clicking your competitor's ads" tactic, but at least Google makes some attempt to combat this problem by tracking IP addresses and cookies. Publishers are being banned from Adsense at a steadily increasing rate, but I tend to think that usually it is the publisher's own fault for encouraging clicks, providing adult content, or utilizing "shady" methods of driving traffic to their site.When you signup for an Adsense account, you are approved based solely on the original domain you submit for review.
Once you are approved, then you are allowed to instantly place your Adsense code on any number of sites that you own without having to have get them approved, or even put them on file with Adsense. As a publisher myself with hundreds of domains, I find this to be very convenient.
But…The ProblemSince you have never submitted any of your domains to Adsense (beyond the initial domain), Google just ASSUMES that you own all of the domains that display your Adsense code. Consequently, your account will be held responsible for the traffic sources, promotional methods, spammy content, illegal ad placement, or poor click-through rate of a site that you may not even own (as long as they display your code)! And no, its not that easy to just signup for another account (you need a new SSN/EIN).
The How-To ListSo with that in mind, I present to you a step-by-step guide to getting your competitor’s
Adsense account banned:
1. Identify your competitor's website.
2. View the source code of any page that displays his Adsense javascript code, and copy it to your clipboard. It will look something like this (the section that reads pub-xxxxxxxxxxxxxxxx is his unique publisher ID):
3. Copy the javascript and paste it into any website that you own (I am assuming you know how to "replicate" your competitor's whois info for your site, or at least make it private). It should instantly display your competitor’s ads on your site without any problem.
4. Write a little note to your visitors: thank them for visiting and let them know that they should "check out our sponsored links." Bonus points if you can rig up an animated gif arrow pointing to the ads.5
. Blog about dildos or whatever sex toy you happen to fancy. Adsense loves adult content for sure!
6. Spam your site to Craigslist every single day in all 400 cities (though 30 will probably do just fine), or hire someone from India to do it for you (it will only cost you about 15 cents per post).
7. Buy bulk amounts of traffic on eBay! And I'm talking like a million hits to your site in a few weeks. If this shitty traffic doesn't kill his Adsense click-through rate, nothing will. And who knows what kind of zombie computers or sneaky redirects are conjuring up your mystery traffic. (The Adsense javascript can relay to Google the HTTP_REFERER attribute, which more or less reveals the source of your traffic.)
8. Optional: Advertise your site via unsolicited email. This is illegal in many countries and people will hate you for this. The wise ones may even report you to Adsense (let's hope!). Of course, they will probably report you to your host first, so I don't recommend this one.
9. Keep doing this for a month. Actually, you probably only have to do ONE of these methods for a month, but multiple ones won't hurt. Every month before payment, Adsense quality control reviews accounts for… quality. You can be sure your site now has an extreme LACK of quality and is ready to get banned.
10. Report your site to Google. Email adsense-abuse@google.com or click on the "Ads by Goooooogle" link to give them some helpful feedback on how their ad network is being abused.
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